Different swatches of Red.
The color red is the color of
energy, passion and action
MEANING
Since red is the color of blood, it has historically been associated with sacrifice, danger and courage. Modern surveys in the United States and Europe show red is also the color most commonly associated with heat, activity, passion, sexuality, anger, love and joy. In China, India and many other Asian countries it is the color of symbolizing happiness and good fortune.
IN PREHISTORY
Inside cave 13B at Pinnacle Point, an archeological site found on the coast of South Africa, paleoanthropologists in 2000 found evidence that, between 170,000 and 40,000 years ago, Late Stone Age people were scraping and grinding ochre, a clay colored red by iron oxide, probably with the intention of using it to color their bodies.
Red hematite powder was also found scattered around the remains at a grave site in a Zhoukoudian cave complex near Beijing. The site has evidence of habitation as early as 700,000 years ago. The hematite might have been used to symbolize blood in an offering to the dead.
Red, black and white were the first colors used by artists in the Upper Paleolithic age, probably because natural pigments such as red ochre and iron oxide were readily available where early people lived. Madder, a plant whose root could be made into a red dye, grew widely in Europe, Africa and Asia. The cave of Altamira in Spain has a painting of a bison colored with red ochre that dates to between 15,000 and 16,500 BC.
A red dye called Kermes was made beginning in the Neolithic Period by drying and then crushing the bodies of the females of a tiny scale insect in the genus Kermes, primarily Kermes vermilio. The insects live on the sap of certain trees, especially Kermes oak trees near the Mediterranean region. Jars of kermes have been found in a Neolithic cave-burial at Adaoutse, Bouches-du-Rhône. Kermes from oak trees was later used by Romans, who imported it from Spain. A different variety of dye was made from Porphyrophora hamelii (Armenian cochineal) scale insects that lived on the roots and stems of certain herbs. It was mentioned in texts as early as the 8th century BC, and it was used by the ancient Assyrians and Persians.
Kermes is also mentioned in the Bible. In the Book of Exodus, God instructs Moses to have the Israelites bring him an offering including cloth "of blue, and purple, and scarlet." The term used for scarlet in the 4th century Latin Vulgate version of the Bible passage is coccumque bis tinctum, meaning "colored twice with coccus." Coccus, from the ancient Greek Kokkos, means a tiny grain and is the term that was used in ancient times for the Kermes vermilio insect used to make the Kermes dye. This was also the origin of the expression "dyed in the grain."
IN THE 20TH AND 21ST CENTURY
The red rose the sense of romance and love.
In the 20th century, red was the color of Revolution; it was the color of the Bolshevik Revolution in 1917 and of the Chinese Revolution of 1949, and later of the Cultural Revolution. Red was the color of Communist Parties from Eastern Europe to Cuba to Vietnam.
In the late 19th and early 20th century, the German chemical industry invented two new synthetic red pigments: cadmium red, which was the color of natural vermilion, and mars red, which was a synthetic red ochre, the color of the very first natural red pigment.
The French painter Henri Matisse (1869–1954) was one of the first prominent painters to use the new cadmium red. He even tried, without success, to persuade the older and more traditional Renoir, his neighbor in the south of France, to switch from vermilion to cadmium red.
Matisse was also one of the first 20th-century artists to make color the central element of the painting, chosen to evoke emotions. "A certain blue penetrates your soul", he wrote. "A certain red affects your blood pressure." He also was familiar with the way that complementary colors, such as red and green, strengthened each other when they were placed next to each other. He wrote, "My choice of colors is not based on scientific theory; it is based on observation, upon feelings, upon the real nature of each experience ... I just try to find a color which corresponds to my feelings."
Later in the century, the American artist Mark Rothko (1903–1970) also used red, in even simpler form, in blocks of dark, somber color on large canvases, to inspire deep emotions. Rothko observed that color was "only an instrument;" his interest was "in expressing human emotions tragedy, ecstasy, doom, and so on."
Rothko also began using the new synthetic pigments, but not always with happy results. In 1962 he donated to Harvard University a series of large murals of the Passion of Christ whose predominant colors were dark pink and deep crimson. He mixed mostly traditional colors to make the pink and crimson; synthetic ultramarine, cerulean blue, and titanium white, but he also used two new organic reds, Naphtol and Lithol. The Naphtol did well, but the Lithol slowly changed color when exposed to light. Within five years the deep pinks and reds had begun to turn light blue, and by 1979 the paintings were ruined and had to be taken down.