Water color pallet

A small pallet with water colors

Color symbolism in art and anthropology refers to the use of color as a symbol in various cultures. There is great diversity in the use of colors and their associations between cultures and even within the same culture in different time periods. The same color may have very different associations within the same culture at any time. For example, red is often used for stop signs or danger. At the same time, red is also frequently used in association with romance, e.g. with Valentine's Day. White variously signifies purity, innocence, wisdom or death. Blue has similarly diverse meanings.

Diversity in color symbolism occurs because color meanings and symbolism occur on an individual, cultural and universal basis. Color symbolism is also context-dependent and influenced by changes over time.

Symbolic representations of religious concepts or articles may include a specific color with which the concept or object is associated. There is evidence to suggest that colors have been used for this purpose as early as 90,000 BC.


The pshycology of color

How do we see the world in color.

Color symbolism is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors can also enhance the effectiveness of placebos. For example, red or orange pills are generally used as stimulants. Another way in which colors have been used to influence behavior was in 2000, when the company Glasgow installed blue street lights in certain neighborhoods in order to reduce the crime rate. Color can indeed influence a person; however, it is important to remember that these effects differ between people. Factors such as gender, age, and culture can influence how an individual perceives color. For example, males reported that red colored outfits made women seem more attractive, while women answered that the color of a male's outfit did not affect his attractiveness.

Color psychology is also widely used in marketing and branding. Many marketers see color as an important part of marketing because color can be used to influence consumers' emotions and perceptions of goods and services. Companies also use color when deciding on brand logos. These logos seem to attract more customers when the color of the brand logo matches the personality of the goods or services, such as the color pink being heavily used on Victoria's Secret branding. However, colors are not only important for logos and products, but also for window displays in stores. Research shows that warm colors tended to attract spontaneous purchasers, despite cooler colors being more favorable.

The Color Red

Red is the color of energy, passion, action, ambition and determination. It is also the color of anger and sexual passion. Read More.

The Color Yellow

Yellow is the color of the mind, the intellect, optimistic and cheerful. However it can also suggest impatience, criticism and cowardice. Read More.

The color Blue

Blue is the color of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity. Read More.